1. Choose 2 companies and watch their respective TV commercials that they use for a product. 2. Visit each company's website and browse through the site. See if the information on the website relates to the commercial, or maybe the web site is just a general site for the whole company. Find out of the product advertised in the commercial is similarly described in the website. 3. Complete the following for each commercial: a. Identify the product that's being advertised in the commercial, list the company's website URL (if it's not listed in the commercial, you may have to Google the company in order to locate the URL), and provide a link to the commercial that you viewed. b. Write a description of the salient issues. What are the most important or most noticeable aspects of the commercial? c. Explain, in each case, if the mention of the website is helpful to the commercial, or not necessarily helpful. If the TV commercial does not provide the company's URL, please discuss whether you think it would be helpful to include it and why. d. Discuss how the two forms of advertising complement one another and whether or not the TV commercial would provoke you to buy the product from the company. Can the product being advertised in the TV commercial be purchased online from the company's website? Make sure that you clearly identify what company and what product goes with which commercial URL.
Project 3